Lift your lashes all the way up with the new Max Factor Rise & Shine False Lash Effect Mascara Brown Black. Designed with a lash lifting brush it gives volume, length and lift in one stroke. Enriched with proteins and Vitamin E known to care for your lashes, the volumising formula stretches lashes from root to tip with no clumps. Benefits: -Lashes that reaches new heights,gives volume and lift in one stroke. -Enriched with proteins and Vitamin E known to care for your lashes. -Lash lifting brush that lifts lashes all the way up with clump free volume. -Lashes are stretched from root to tip.